JAKKS Pacific Renews Partnership With SEGA Of America For Sonic The Hedgehog Collection, Maintaining JAKKS As Franchise's Lead Global Toy Partner

JAKKS Pacific, Inc. (NASDAQ:JAKK) today announced a partnership renewal with SEGA of America, Inc. ("SEGA®") for the core the Sonic the Hedgehog Collection, maintaining JAKKS as the franchise's lead global toy partner. JAKKS will continue to design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide. This multi-year partnership extends until 2029, allowing JAKKs to continue to design and produce action figures, playsets, vehicles, plush, collectibles, and other categories.

The JAKKS line of Sonic the Hedgehog merchandise has seen unprecedented success since its introduction in 2019 with product launches spanning across big box retailers in-store and online. The evergreen toys like the 4-inch Articulate Figures assortment and the Sonic Speed RC have captured the attention of fans young and old, offering a fresh take on how to interact with the brand. With the renewed partnership, fans will be introduced to new, action-packed ways to relive the excitement of this legendary video game.