Two of Australia's most recognisable consumer staples and discretionary shares are tumbling on Tuesday.
At the time of writing:
- Bega Cheese Ltd (ASX: BGA) shares are down 6% to $5.50
- Domino's Pizza Enterprises Ltd (ASX: DMP) shares are falling 9% to $16.10
This continues the downward trend in 2026 for both companies.
Let's see what could be influencing the drop today.
Bega Cheese Ltd (ASX: BGA)
Bega is an Australian-based dairy processor and food manufacturer. Its well-known brands include Bega Cheese and Vegemite.
Its share price is down just over 6% today despite there being no price-sensitive news out of the company.
This takes its yearly tally to a 9% fall.
It is a disappointing result for the company, as broadly, the consumer staples sector has performed well in 2026.
This has been driven by geopolitical uncertainty and high interest rates, which have pushed investors toward defensive assets.
This has led to a 9% rise year to date for the S&P/ASX 200 Consumer Staples Index (ASX: XSJ).
Domino's Pizza Enterprises Ltd (ASX: DMP)
Dominos shares are tumbling 9% today and are now trading for approximately $16.14.
They are one of the most shorted ASX shares on Tuesday.
This is a fall of 26% year to date for the fast-food pizza franchise.
Similar to Bega, there is no price-sensitive news out of the company today.
It has struggled in 2026 along with other consumer discretionary shares.
The S&P/ASX 200 Consumer Discretionary Index (ASX: XDJ) is down 14% year to date.
What are experts saying?
Following today's heavy sell-off, investors might be considering buying the dip on Bega and Domino's shares.
In recent news out of brokers, Bell Potter recently placed a hold rating and $18 price target on Domino's shares.
Although it acknowledges that its shares are trading on low multiples, it feels that this is justified based on its modest earnings growth outlook.
This price target is 11.5% higher than today's share price.
Meanwhile for Bega shares, PAC Partners placed a $7.50 price target on the consumer staples stock last month.
Should Bega shares bounce back to this target, it would be a 36% recovery.
The post Why are Bega Cheese and Dominos shares crashing today? appeared first on The Motley Fool Australia.
Motley Fool contributor Aaron Bell has positions in Domino's Pizza Enterprises. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Domino's Pizza Enterprises. The Motley Fool Australia has recommended Domino's Pizza Enterprises. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
The Motley Fool's purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson. 2026