Ford Motor Co. (NYSE:F) on Thursday reported first-quarter 2026 total vehicle sales of 457,315 units, down 8.8% year over year, reflecting broad declines across electrified vehicles (especially EVs, down 69.6%) and internal combustion segments.
SUVs fell 7.8% and trucks dropped 11.3%, though cars surged 50.1% off a low base. Within key models, Explorer (+29.7%), Expedition (+30.2%), and Ranger (+19.2%) showed strength, while F-Series (-16.0%), Maverick (-10.9%) and Escape (-66.8%) weighed on performance.
Hybrid vehicles declined 19.4%, and total electrified sales fell sharply by 34.8%. Ford brand sales dropped 9.2%, while Lincoln remained relatively stable (-0.5%), with gains in Aviator and Navigator offset by declines in Corsair and Nautilus.
"The first quarter showed our team worked hard to maintain retail share and navigate a changing industry, while underlying demand remains strong for F-Series, SUVs and the Ford Pro business," said Andrew Frick, president, Ford Blue and Model e.
"We're focusing on our high-demand segment strengths while continuing to meet the needs of our customers with affordable and premium vehicle choices."
Earnings & Analyst Outlook
Following last quarter’s results, investors are now tracking the path toward the next reporting date on April 29, 2026 (confirmed).
- EPS Estimate: 19 cents (Up from 14 cents YoY)
- Revenue Estimate: $39.18 Billion (Up from $37.42 Billion YoY)
- Valuation: P/E ratio not provided
Analyst Consensus & Recent Actions: The stock carries a Hold rating with an average price target of $13.02. Recent analyst moves include:
- Wells Fargo: Underweight (Lowers Target to $10.00) (March 31)
- RBC Capital: Sector Perform (Maintains Target to $12.00) (Feb. 11)
- Barclays: Equal-Weight (Raises Target to $13.00) (Jan. 23)
Top ETF Exposure
- iShares Select Dividend ETF (NASDAQ:DVY): 2.35% Weight
- Invesco S&P Ultra Dividend Revenue ETF (NYSE:RDIV): 4.99% Weight
- First Trust Nasdaq Transportation ETF (NASDAQ:FTXR): 7.42% Weight
Significance: Because F carries significant weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.
F Price Action: Ford Motor shares were down 0.94% at $11.57 at the time of publication on Thursday, according to Benzinga Pro data.
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