
Aptus Capital Advisors has launched a quarterly series of buffered ETFs aimed at investors seeking downside protection and tax-efficient exposure at a lower price point than many competing defined outcome funds.
The new suite — Aptus January Deep Buffer ETF (BATS:JADB), Aptus April Deep Buffer ETF (BATS:APDB), Aptus July Deep Buffer ETF (BATS:JUDB), and Aptus October Deep Buffer ETF (BATS:OCDB)— is designed to provide a 30% downside buffer while allowing investors to participate in a portion of market gains. The launch comes as buffered ETFs continue attracting investor interest amid persistent market volatility, elevated interest rates, and concerns over economic growth.
The firm said the products were developed in response to advisor demand for more affordable defined outcome strategies with deeper downside protection.
JD Gardner, Founder and Chief Investment Officer at Aptus, said that the company’s cautious stance toward traditional bonds influenced the launch, with the firm positioning the buffered ETFs as an alternative tool for investors seeking tax-efficient risk management.
Aptus’ buffered ETF suite has already gathered roughly $150 million in assets and complements the firm's broader actively managed ETF lineup, which totaled $6.3 billion in assets as of April 30. The launch also expands Aptus' footprint in the growing options-based ETF market, where the firm already manages strategies including the Aptus Defined Risk ETF (BATS:DRSK) and Aptus Collared Investment Opportunity ETF (BATS:ACIO).
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