This appointment strengthen Reborn's leadership team as the Company continues to advance its retail operations, licensing platform, and international expansion strategy.

Mr. Tran brings more than 25 years of experience building technology-enabled businesses across the United States and Vietnam, with expertise in omni-channel commerce, merchant operating systems, artificial intelligence workflows, loyalty platforms, payments, and multi-location business infrastructure. He currently serves as Founder and CEO of ZAP Technologies Inc., an AI-native omni-channel commerce and operations company for merchants. His experience in building scalable technology platforms and operating systems is expected to support Reborn's efforts to improve operational execution, technology integration, and systemwide efficiency.

Mr. Tran's operating background is particularly aligned with Reborn Coffee's next phase of growth. Throughout his career, he has demonstrated the ability to build businesses from concept into scalable operating teams, develop multi-channel commerce platforms, and implement systems that improve workflow discipline, customer engagement, and organizational efficiency. His experience across POS, kiosk, web, mobile, loyalty, payments, AI-assisted workflows, and multi-location merchant operations is expected to create strong synergy with Reborn's retail, licensing, and international expansion initiatives.

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