BrilliA to develop and expand Jockey® branded underwear and apparel across Indonesia through wholesale, retail, and e-commerce channels

BrilliA Incorporated (NYSE:BRIA) ("BrilliA" or the "Company") today announced that its Indonesia operating company, PT. Mirae Asia Pasifik, has entered into a 5-year Trademark License Agreement with Jockey International, Inc. ("Jockey") to source, design, manufacture, market, promote, and sell Jockey® branded products in Indonesia.

The agreement grants BrilliA the exclusive license to offer a broad portfolio of Jockey® products in Indonesia for both men and women, including underwear, bras, shapewear, socks, activewear, loungewear, and sleepwear. In the coming months, BrilliA plans to establish a multi-channel distribution framework in Indonesia, encompassing wholesale partnerships, licensee-owned retail stores, and licensee-owned e-commerce platforms, alongside approved social commerce channels.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.