Partnership highlights the expansion of "Level Unlocked" brand bringing nutrition education, elite training and mentorship to a global community of young performers

Dairy MAX named Official Performance Partner of the 2026 World of Dance Summit and the Naming Rights Partner of the World of Dance Master Class Initiative taking place from July 7 to 10, 2026

FRISCO, TX / ACCESS Newswire / July 9, 2026 / GameSquare Holdings, Inc. (NASDAQ:GAME) ("GameSquare" or the "Company") today announced a new brand activation with Dairy MAX in connection with World of Dance, the global dance platform for live events, digital content, creators and youth culture. The new partnership builds on GameSquare's previously announced role as agency of record for World of Dance, under which GameSquare serves as World of Dance's exclusive sales and strategy partner and leads commercial efforts across the World of Dance global portfolio and intellectual property.

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