From a national strategic perspective, the size of the sports industry is expected to exceed 7 trillion yuan in 2030, and the tournament economy is the core growth engine. Every year, more than 15 million hiking poles go from Ninghai, Zhejiang to the world, and one hiking pole brings an annual output value of nearly 1 billion yuan! How can a little stick make so much money? According to estimates, the per capita consumption of overseas contestants in the Zhejiang Ninghai Cross Country Challenge reached 5,700 yuan. The continuous increase in the influence of the competition has spurred the development of the local outdoor sports equipment manufacturing industry. A hiking pole brings in an annual output value of nearly 1 billion yuan, accounting for 60% of the international market. One billion yuan is still just the revenue from hiking poles. If you count the revenue from other cross-country challenges, Ninghai, a small county town, “sucks in” nearly 10 billion dollars every year. Ninghai has flourished with the “tournament drainage, industry undertaking, and manufacturing overseas” model. The high “gold content” of the tournament economy speaks for itself! The launch of the competition brought new consumption, new investment, new production lines, new jobs, and a steady stream of “new capital” that was transmitted and penetrated along the industrial chain, creating more output, employment, and taxation, and continuously amplifying economic benefits. Special events are popping up all over the country, fashion trends are blooming everywhere, and every popular event is a “gold mine”.

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