The Zhitong Finance App learned that according to the “China TV Market Brand Sale in Monthly Tracker (China TV Market Brand Sale in Monthly Tracker)” recently released by RUNTO Technology (RUNTO), in the first half of 2026, the total number of TV brand units shipped in mainland China was 14.947 million units, down 10.1% from the same period in 2025. Among them, shipments in the first quarter were 8.065 million units, down 8.8% year on year; shipments in the second quarter were 6.882 million units, down 11.6% year on year. Since the second quarter of 2025, the market has experienced five consecutive quarters of year-on-year decline in shipments.
Zhitongcaijing · 3d ago
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The Zhitong Finance App learned that according to the “China TV Market Brand Sale in Monthly Tracker (China TV Market Brand Sale in Monthly Tracker)” recently released by RUNTO Technology (RUNTO), in the first half of 2026, the total number of TV brand units shipped in mainland China was 14.947 million units, down 10.1% from the same period in 2025. Among them, shipments in the first quarter were 8.065 million units, down 8.8% year on year; shipments in the second quarter were 6.882 million units, down 11.6% year on year. Since the second quarter of 2025, the market has experienced five consecutive quarters of year-on-year decline in shipments.
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