The Zhitong Finance App learned that Omdia released a report indicating that the increase in storage prices since the second half of last year has further intensified in the first half of this year. Influenced by DRAM and NAND flash memory prices rising up to 200% year over year, smartphone retail prices continued to rise, further curbing consumer demand for entry-level smartphones. As a result, Omdia expects global smartphone shipments to drop 12% this year compared to last year.

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