As the financial pressure brought about by the continued rise in storage costs continues to increase, smartphone manufacturers are further reducing their entry-level product layout and leaning their product portfolios towards mid-range and high-end models with higher profit margins. At the same time, in order to meet consumers' rising performance expectations for high-end products and support rising retail prices, high-end and flagship smartphones continue to improve storage configurations. Jusy Hong, senior research manager at Omdia, said that this differentiated product strategy will further exacerbate the polarization of storage configurations in the smartphone market this year: high-end models will continue to increase storage capacity, while entry-level models face a downward trend in storage configurations.

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