• Trade Desk integrated Seven-Eleven Japan retail purchase data into its platform for programmatic ad targeting across digital channels in Japan.
• Deal enables activation of audience segments based on about 28 million 7-Eleven App members’ purchase behavior using up to one year of ID-POS history.
• Seven-Eleven Japan data will be refreshed via API, aiming to reduce operational complexity for always-on retail media campaigns.
• Move broadens access to large-scale retail data on the open internet, supporting omnichannel buying across CTV, OTT, audio, display.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Trade Desk Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202607132200PR_NEWS_USPR_____CN02843) on July 14, 2026, and is solely responsible for the information contained therein.