• International Housewares Retail is rebranding its flagship retail brand to “JHC 真好城” from “JHC 日本城.”
• The shift is positioned as a strategic upgrade tied to product quality controls, customer experience improvements, broader partnerships, ESG inclusion, and silver-economy focus.
• The group cited a network of more than 260 retail stores as a base for the brand’s next phase of growth.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. International Housewares Retail Co. Ltd. published the original content used to generate this news brief via IIS, the regulatory disclosure system operated by the Hong Kong Stock Exchange (HKex) (Ref. ID: HKEX-EPS-20260714-12243308), on July 14, 2026, and is solely responsible for the information contained therein.