• Telefónica partnered with Oviedo City Council to deploy a smart tourism platform to improve visitor management across the city and the Camino Primitivo.
• The rollout uses Telefónica’s Thinking City platform to integrate municipal tourism, cultural, and urban data for analytics on visitor flows and performance.
• The system will connect with SEGITTUR’s Smart Destination Platform to align Oviedo with Spain’s national smart tourism destination strategy.
• The project targets greater digital adoption among local tourism SMEs to lift competitiveness and support higher economic activity.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Telefónica SA published the original content used to generate this news brief on July 14, 2026, and is solely responsible for the information contained therein.