• AB InBev released an Oxford Economics study on the social and economic role of bars across Brazil, Mexico, South Korea, the UK, the US.
• Bars support more than 2 million jobs across the five markets, contributing about USD 126 billion in gross value added.
• Survey results showed 72% see bars as a positive local economic contributor, 77% cite a shared atmosphere, 69% cite stronger social connections.
• Demand tied to major sports viewing, with 51% planning to watch the FIFA World Cup 2026 at a bar.
• Policy signal: 58% backed more local government support for bars, with the UK highest at 74%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AB - Anheuser-Busch InBev SA published the original content used to generate this news brief via Business Wire (Ref. ID: 20260713239717) on July 14, 2026, and is solely responsible for the information contained therein.