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European Cities Secure Strong Upper-Tier Presence in 2026 'Global Tourism City Attractiveness Index', Led by Paris at No. 2
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SEOUL, South Korea, July 16, 2026 /PRNewswire/ -- Yanolja Research, a global research institute specializing in travel and tourism, today announced the 2026 results of the 'Yanolja Attractiveness Index', officially titled the 'Global Tourism City Attractiveness Index'. Developed jointly by Yanolja Research, Purdue University's CHRIBA Institute in the United States, and Kyung Hee University's H&T Analytics Center in Seoul, the index measures how major tourism cities capture global traveler attention and emotional appeal.

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