Sina Technology exclusively learned that OPPO recently clarified the global product strategy for its sub-brands: in the future, Realme's new products will focus on overseas markets and suspend product updates in the Chinese market; OnePlus will focus on developing the Chinese market and suspend the release of new products in Europe and North America; in addition, OnePlus's product updates in the Indian market will remain unchanged. Realme and new OnePlus products will focus on gaming and performance tracks in the future. It is reported that this product strategy collaboration will also involve further integration of software systems. Subsequently, Realme and OnePlus devices around the world can choose to independently update to the latest ColorOS system for models within the scope of the upgrade. This is a further implementation of OPPO's sub-brand product collaboration strategy following the return of Realme and the establishment of a sub-series division. Industry insiders analyzed that the clarity of the current global product strategy is expected to help OPPO better integrate resources and achieve collaborative efforts in the global market. In 2026, OPPO's market share ranked in the top three for two consecutive quarters. Among them, OnePlus sales continued to maintain double-digit year-on-year growth; after returning to OPPO, Realme relied on OPPO's perfect after-sales service system to enhance the overall competitiveness of the product.

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