Under the super-cycle of storage price increases, the costs of mobile phone companies have increased dramatically, and the industry continues to adjust. On July 16, the Securities Times reporter learned from OPPO that in order to further integrate the Group's resources and achieve global product strategy collaboration, future new Realme products will focus on overseas markets and suspend product updates in the Chinese market; OnePlus's product updates in the Chinese market will remain unchanged. Realme and OnePlus will continue to focus on gaming and performance tracks. This means that Realme, a brand that started in overseas markets, will refocus on overseas markets, and the mobile phone industry will face adjustments in the storage price increase cycle. It is worth mentioning that under the storage price increase cycle, Realme was not the first company to adjust its product focus. In February of this year, Meizu also officially announced that in an environment where market competition is fierce and memory prices continue to rise, the company will suspend the release of new domestic mobile phone products. At the same time, the overseas mobile phone business, AI glasses, and PANDAER technology trend brand business will start market-based operations, and the company will shift from the past dominated by hardware to a development direction dominated by Al driven software products. This indicates that Meizu phones will gradually withdraw from the domestic market and focus on overseas. ZTE chose to join hands with ByteDance to build an AI phone, and it is also a choice to actively seek change in the context of intense competition in the industry.
Zhitongcaijing · 1d ago
Share
Listen to the news
Under the super-cycle of storage price increases, the costs of mobile phone companies have increased dramatically, and the industry continues to adjust. On July 16, the Securities Times reporter learned from OPPO that in order to further integrate the Group's resources and achieve global product strategy collaboration, future new Realme products will focus on overseas markets and suspend product updates in the Chinese market; OnePlus's product updates in the Chinese market will remain unchanged. Realme and OnePlus will continue to focus on gaming and performance tracks. This means that Realme, a brand that started in overseas markets, will refocus on overseas markets, and the mobile phone industry will face adjustments in the storage price increase cycle. It is worth mentioning that under the storage price increase cycle, Realme was not the first company to adjust its product focus. In February of this year, Meizu also officially announced that in an environment where market competition is fierce and memory prices continue to rise, the company will suspend the release of new domestic mobile phone products. At the same time, the overseas mobile phone business, AI glasses, and PANDAER technology trend brand business will start market-based operations, and the company will shift from the past dominated by hardware to a development direction dominated by Al driven software products. This indicates that Meizu phones will gradually withdraw from the domestic market and focus on overseas. ZTE chose to join hands with ByteDance to build an AI phone, and it is also a choice to actively seek change in the context of intense competition in the industry.
Disclaimer:Webull uses external vendor Google Translation Service for news translations where we endeavour to ensure these are correct, however, we recommend that you please double-check this information accordingly. Webull is not responsible for translation errors or issues.
What's Trending