• ISG research finds U.S. enterprises are shifting to AI-native Microsoft operating models to boost performance under tighter spending scrutiny.
• Demand is rising for measurable AI returns, predictable cloud costs, faster value realization; integrated platforms are favored over point solutions.
• Microsoft Fabric, Azure OpenAI, Copilot are being embedded into core workflows to support continuous automation, real-time insights, scalable adoption.
• Azure consumption is moving toward always-on analytics, AI-heavy workloads; FinOps adoption is increasing to improve cost transparency, accountability.
• Report evaluates 35 providers; Accenture, Avanade, Cognizant, DXC, HCLTech, Hexaware, Infosys, NTT DATA, Rackspace, TCS lead all four quadrants.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ISG - Information Services Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260717347506) on July 17, 2026, and is solely responsible for the information contained therein.