Shanghai released a consumer report card for the first half of 2026. According to the Shanghai Bureau of Statistics, total retail sales of social consumer goods in Shanghai increased 0.7% year over year. By category, retail sales of furniture increased 11.1% year-on-year, retail sales of clothing, shoes, hats, and textiles increased by 7.2%, retail sales of food, oil, and food products increased by 4.1%, and retail sales of gold, silver and jewelry increased by 3.9%. The 0.7% growth rate is not that high, but behind this figure, various fields such as service consumption, inbound tourism, and business services have surpassed the market growth rate by far. Among them, the culture, sports and entertainment industry achieved double-digit growth in revenue, inbound visitors, and value added in the leasing and business services industries. The 0.7% data also reflects that the Shanghai consumer market is undergoing a profound structural transformation from physical consumption to service consumption and experiential consumption.

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