Recently, Douyin Life Service launched the “Consumer Portrait Privacy Protection” function. This function can automatically blur the faces of people passively entering the camera during live streaming, and aims to protect consumers' legal rights such as portrait rights and privacy rights during live broadcasts. The platform recommends that merchants start using it in a timely manner. According to reports, after this function is enabled, the platform will blur the faces of unreported personnel. If the merchant is shooting in violation of regulations or harassing consumers, etc., the platform will deal with it in accordance with the relevant rules, including but not limited to warning, interrupting the live broadcast, blocking the live broadcast room, etc.

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