• Samsung market research found 85% of surveyed Europeans start tasks on smartphones, then switch to larger devices to finish.
• 69% want a slim phone that unfolds into a larger screen, signaling rising demand for foldables as a productivity form factor.
• Screen limits drove 29% of frustrations on complex tasks; 25% cited repeated app or tab switching.
• Foldable benefits cited: side-by-side comparison at 31%; finishing tasks without changing devices at 30%; larger-screen media use at 29%.
• Findings precede Samsung’s July 22 Galaxy Unpacked in London, where it plans to unveil new foldable devices.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Samsung Electronics Co. Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607210900OMX_____CNEWS_EN_GNW1001213720_en) on July 21, 2026, and is solely responsible for the information contained therein.