Bringing Healthy Habits to 250,000+ College Students

BOHEMIA, N.Y., July 21, 2026 /PRNewswire/ -- More than a quarter million college students are about to get "Locked Into Wellness" as four leading wellness brands launch their largest Gen Z wellness activation yet. Nature's Truth®, Natural Vitality®, NeoCell®, and Vitafusion® will unite at six major universities as students head back to campus this August with immersive wellness experiences, product discovery, sampling, and creator content to inspire the next generation of wellness consumers.