On July 22, Taobo confirmed that its online platform sales of Nike products in mainland China will be completely terminated on January 1, 2027. Taobo is Nike's largest dealer in China, and the two sides have been cooperating for over 27 years. Taobo said that in the medium to long term, this will help Nike further enhance the consumer experience, enhance product attractiveness, and promote a healthier, more orderly and sustainable market ecology. In the future, we will continue to uphold the principle of mutual benefit and win-win situation, maintain close cooperation with Nike, give full play to its advantages such as offline retail operations and local consumer services, and bring more professional and richer sports experiences to Chinese consumers through new-concept sports stores and high-quality retail scenarios.
Zhitongcaijing · 2d ago
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On July 22, Taobo confirmed that its online platform sales of Nike products in mainland China will be completely terminated on January 1, 2027. Taobo is Nike's largest dealer in China, and the two sides have been cooperating for over 27 years. Taobo said that in the medium to long term, this will help Nike further enhance the consumer experience, enhance product attractiveness, and promote a healthier, more orderly and sustainable market ecology. In the future, we will continue to uphold the principle of mutual benefit and win-win situation, maintain close cooperation with Nike, give full play to its advantages such as offline retail operations and local consumer services, and bring more professional and richer sports experiences to Chinese consumers through new-concept sports stores and high-quality retail scenarios.
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