• Nextedia subsidiary Almavia CX used Efficy CRM Day 2026 to frame CRM as an AI-driven platform for real-time, decision-support workflows.
• Almavia CX positioned its role beyond CRM integration, targeting process redesign, data governance, user adoption, change management.
• Almavia CX joined Efficy, Daregal in a project-success panel, stressing continuous improvement in CRM usage.

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