• OptimizeRx named Sarah Bast chief marketing officer, tasking her with marketing strategy, brand positioning, go-to-market execution, and agency relationships.
• Bast was most recently EVP, Investment Marketplace at Publicis Health Media, focused on partnerships and offerings across point-of-care media, EHRs, and telehealth.
• She brings more than two decades of pharmaceutical marketing experience, including point-of-care media strategy, analytics, and optimization.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. OptimizeRx Corporation published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607230730PRIMZONEFULLFEED9766574) on July 23, 2026, and is solely responsible for the information contained therein.