• Boston Beer posts Q2 GAAP diluted EPS of 4.96; net revenue falls 3.3% to $568.3 million on 6% lower depletions.
• Gross margin edges up 0.6 percentage points to 50.4%, while advertising, promotional and selling expense climbs 16.4% to $185.88 million.
• First-half results turn to a GAAP net loss of $93.69 million, or GAAP diluted loss per share of 8.99, including $14.27 per-share litigation expense.
• Cash totals $265.55 million with no debt; share repurchases total $54.1 million from Dec. 29, 2025 to July 17, 2026.
• Full-year GAAP EPS forecast is a loss of 6.23 to 4.23; depletions and shipments seen down low- to mid-single digits.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Boston Beer Company Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607231615PRIMZONEFULLFEED9767393) on July 23, 2026, and is solely responsible for the information contained therein.