• Vusion agreed to acquire Barcelona-based In-Store Media, expanding into digital in-store retail media and advertising.
• In-Store Media operates retail media networks across physical stores, working with 90 retail banners and more than 1,600 brands in nine countries.
• The target generated about EUR 120 million of revenue in 2025, with Vusion citing robust profitability.
• Vusion expects the deal to add advertising capabilities to its connected-store platform, linking in-store activation to measurable purchase outcomes.
• Closing is subject to customary conditions, with financing expected to be funded with debt.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Vusion SA published the original content used to generate this news brief on July 27, 2026, and is solely responsible for the information contained therein.