The retail price of Feitian at Kweichow Moutai's self-operated store has been raised to 1,719 yuan/bottle, which is 80 yuan higher than the price of i-Moutai. The reporter learned from several Maotai offline stores in Beijing, Shanghai, Anhui, Sichuan, and Guizhou that the current offline retail price of Feitian 53% vol 500ml Kweichow Moutai has been raised to 1,719 yuan/bottle. The price of a single bottle is 80 yuan higher than the 1,639 yuan on i-Moutai. This means that on the iMoutai platform and offline self-operated stores, which are part of the Kweichow Moutai self-operated channel system, the retail price of Flying Moutai is no longer unified, and a “dual price system” has begun to be implemented. However, the staff at the self-operated stores mentioned above all said that currently there is no stock of Flying Moutai, and personal purchases still need to go through the iMaotai App.

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