• M6 posted H1 revenue of EUR 643.8 million, up 1.8% year on year.
• Current operating profit (EBITA) fell 48.7% to EUR 54.4 million, pushing the current operating margin down 8.3 percentage points to 8.4%.
• Net profit dropped 50.4% to EUR 34.4 million; net profit attributable to the group declined 38.7% to EUR 36.3 million.
• Video advertising revenue rose 1% to EUR 454.5 million; streaming revenue climbed 19.9% to EUR 70.2 million, now 13.3% of video revenue.
• Management said FIFA World Cup 2026 drove record audiences, helping deliver the best Q2 advertising revenue in five years; it reiterated a EUR 80 million, five-year savings plan.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. M6 - Métropole Télévision SA published the original content used to generate this news brief on July 28, 2026, and is solely responsible for the information contained therein.