The Adidas Group will announce its second-quarter earnings report on Thursday. Adidas's sales performance in the previous World Cup was impressive. Sales of jerseys were four times that of the previous tournament, while sales of soccer doubled. Analysts said that the German sports brand's apparel and footwear products are growing strongly in the European and North American markets. Investors are paying close attention to whether Adidas can continue the consumer boom brought by the World Cup into the next few years, especially in the US market — where it has always been difficult for the brand to compete with competitors such as Nike. Investors also focus on the company's inventory level, and whether the new shoe series is gaining market popularity and whether it can drive overall performance growth.

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