• DoubleVerify published a global study warning low-quality AI content is emerging as a brand-safety risk in digital advertising.
• Survey of 22,000 consumers found 42% would view a brand more negatively if its AI ads look low-quality or “uncanny”.
• Marketers flagged placement risk, with 53% concerned about ads running alongside low-quality AI content.
• Adoption risks extend to creative and new channels, with 48% concerned about using AI to build ad creative.
• AI chat advertising drew caution, with 50% of marketers concerned; acceptance improved mainly when ads were contextually relevant.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief on July 29, 2026, and is solely responsible for the information contained therein.