• Avanza market analysis for July flagged a shift toward broad exposure as retail fund investors kept buying despite a choppier summer equity market.
• Net buying concentrated in global funds, Sweden-focused funds, emerging-market funds; demand cooled sharply for pure technology funds amid an AI-sector slowdown.
• Selling focused on niche exposures such as defense, precious metals, small caps; investors rotated away from “thematic winners” toward diversified portfolios.
• Emerging-market fund inflows continued despite steep declines in South Korea and Taiwan equities, reflecting a view that the pullback is temporary.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Avanza Bank Holding AB published the original content used to generate this news brief on July 30, 2026, and is solely responsible for the information contained therein.