In the Qualcomm performance conference call, CEO An Meng revealed that Qualcomm plans to raise product prices by double digits starting September 1 to push profit margins back to historical levels. He said that the price increase was driven by rising costs in the entire industry chain, and was not only affected by the increase in the price of memory chips. Anmon said that the company will conduct pricing negotiations with each customer one by one. “Costs and pricing are phased out, causing gross margin to decline slightly in the short term.”

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