The Zhitong Finance App learned that with DTC (direct-to-consumer) business as its focus in recent years, the American women's clothing brand Reformation, which has 70 stores, plans to issue 14.1 million shares at a price of 15 US dollars per share. It is expected to raise 211 million US dollars in capital in the US stock market, and the issue price is at the lower end of the price range of 15 to 17 US dollars. At issue price, the company's fully diluted market capitalization is $973 million.

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