• Experian entered a partnership with AUDIENCES to improve activation of brands’ first-party customer data across the media ecosystem.
• Collaboration combines Experian consumer insight, data enrichment, interoperable identity with AUDIENCES cloud-native activation technology.
• Uses Experian signal-agnostic identity with 85% household connectivity across 500 million digital identifiers to expand reach, improve media performance.
• AUDIENCES runs inside a brand’s cloud, keeping data under the brand’s control to support privacy, governance, transparency.
• Partnership initially targets a small number of brands to validate priority use cases before broader rollout.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Experian plc published the original content used to generate this news brief on July 30, 2026, and is solely responsible for the information contained therein.