On July 30, Adidas released its 2026 Q2 financial report. In the second quarter, Adidas's global revenue reached 6.7 billion euros, up 14% year on year in monetary terms, another record high; operating profit reached 574 million euros, up 5% year on year; gross margin increased 0.8 percentage points year on year to 52.5% year on year. Adidas Global CEO Gulden pointed out that all regions except Europe achieved double-digit growth this quarter. As one of Adidas's most important strategic markets, the Greater China region achieved high quality growth for 13 consecutive quarters. Financial reports show that in the second quarter of 2026, Adidas Greater China achieved revenue of 950 million euros, an increase of 15% over the previous year. A reporter from Interface News learned that the sports performance business grew by 39%, driven by soccer and running programs. Lifestyle business revenue increased 2%. Among them, the running business achieved a growth of nearly 30%. Thanks to strong performance, Adidas raised its 2026 full-year results guide. The annual revenue growth range was 9%-10%. Previously, the forecast was high single-digit growth.

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