According to the latest data released by Omdia, global smartphone shipments in the second quarter of 2026 fell 6% year over year to 272 million units. Previously, the first quarter of 2026 was driven by demand for early stocking, and the market performance was strong, while the second quarter entered the adjustment phase of the memory cost cycle. Continued high storage prices disrupt supply, drive up component costs, and force manufacturers to rethink pricing strategies, product portfolios, and channel strategies.

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