Currently, the interest rate for a one-year fixed deposit at major state-owned banks is only 0.95%. Simply put, after saving 10,000 yuan for a full year, the interest is less than 100 yuan; not even enough for a family of three for a full meal. Against the backdrop of continued decline in deposit income, residents' savings are being rapidly transferred to non-deposit financial products such as financial management and insurance. Faced with this industry trend, major domestic commercial banks have taken big wealth management as the core circuit for transformation, and viewed it as a key gripper for breaking through and upgrading the retail business.
The Zhitong Finance App learned that in order to accurately match the increasingly diverse and continuously upgraded wealth management needs of residents, Bohai Bank (09668) incorporated big wealth management into the bank's core strategic layout, embarked on a unique transformation path adapted to its own development, and steadily promoted the quality, efficiency, and steady growth of the retail wealth business.
Rich matrices to create more “baskets” containing “eggs”
There is a classic consensus in the financial community: “Don't put eggs in one basket.” The core of this statement is to reduce investment risk through diversified allocation, and the prerequisite for achieving this goal is to have a sufficiently rich and adaptable investment “basket”.
For banks, if they want to win the trust of customers and meet their wealth allocation needs, the key is to build a rich and reliable financial product system, so that every customer's capital can be placed safely and steadily added in value. This is also the core competitiveness of bank wealth management.
Bohai Bank always insists on being customer-centered and continuously refining its ability to allocate all types of wealth products. Its business covers various fields such as financial management, funds, insurance, trusts, and precious metals. Banks completely abandon the traditional mentality of promoting a single product, and rely on improving diverse product lines to build hierarchically adapted, balanced and stable personalized asset allocation plans for customers with different risk preferences and different capital volumes. At the strategic level, Bohai Bank clearly defines big wealth management as the main focus of retail banking, reconstructs service processes and updates business philosophy around the customer's wealth management needs throughout the life cycle, and establishes a solid foundation for long-term business upgrading.
Accurate matching, there is always a wealth management product suitable for you
In the current bank retail market, the differentiation of customer financial management needs is becoming more and more prominent. To stabilize the market and provide good services, banks need to adapt to local conditions and show their strengths to fully build up differentiated advantages. Currently, Bohai Bank's wealth management consignment scale is rising steadily, and the product shelf continues to expand. It sells nearly 500 wealth management products, fully covering mainstream investment periods and product types in the market, and can adapt to the investment needs and pace of various customers.
Boyin Wealth Management Company, a wholly-owned subsidiary, is the core support for the parent bank's wealth management product system. It mainly focuses on cash management and fixed income products, accurately accepts residents' deposit diversion needs, and provides customers with stable and secure investment category choices in an environment of market shocks and fluctuations.
On the product supply side, Bohai Bank continues to cultivate personalized, differentiated and customized service capabilities, adhere to the core investment strategy of “fixed income, diversified allocation”, and closely optimize product layout in line with market conditions. At the same time, the bank has reached in-depth cooperation with 16 leading financial management companies, including CNBC Wealth Management, Everbright Wealth Management, SPDB Wealth Management, and Huaxia Wealth Management, to integrate high-quality resources in the industry to comprehensively meet the refined asset allocation needs of different customer groups.
In addition to providing high-quality products, Bohai Bank is simultaneously upgrading supporting services, using iterative upgrading of financial services as the core driving force for retail business growth, and continuing to polish its wealth management brand. Relying on a rich product matrix, banks implement a refined customer segmentation operation model to accurately meet the needs of different customer groups and effectively enhance customer activity and long-term cooperation stickiness.
Sound risk control is the bottom line of financial services. Bohai Bank always strictly adheres to the red line of risk control and adheres to the concept of steady investment. The industry's reputation continues to rise, and the market perception of “buy and manage, go to Bohai” is deeply rooted in the hearts of the people. Boyin Wealth Management has successively won many authoritative honors in the industry, such as the Golden Bull Award, the Golden Toad Award. These awards are not only highly recognized by the industry for its professional investment, research and service capabilities, but also a strong proof that the brand's influence and market reputation continues to increase.
In terms of investor support services, Bohai Bank adheres to the original intention of “protecting customer wealth and supporting common growth” and implements hierarchical investor education services: popularizing basic financial management knowledge to the general public and consolidating financial management awareness; promoting real-time market interpretations and product operation reports to advanced investors to help make scientific decisions; and focusing on risk prevention education for the elderly to protect the property safety of the elderly. Every time there is a large fluctuation in the market, banks will issue professional interpretations and scientific response suggestions as soon as possible to guide customers to invest rationally, avoid losses caused by irrational redemptions to the greatest extent, and carry out brand service promises with professionalism and responsibility.
Precise empowerment to wholeheartedly protect people's beautiful lives
The continuous upgrading of financial products and services is inseparable from accurate customer base insight, and even more so from the deep empowerment of digital technology. Bohai Bank is deeply involved in the two core areas of refined customer base management and intelligent marketing. It uses digital transformation to inject new momentum into the wealth business, serve residents' wealth preservation and value-added needs, and wholeheartedly protect people's better lives.
At the customer base management level, banks are deeply dismantling the wealth characteristics, investment preferences and capital needs of different customer groups, and continuously improving the exclusive product system. For new customers and payroll customers, daily opening and cash management products were launched to meet daily capital liquidity management needs; focus on pension planning customers to create exclusive pension wealth management products to meet the financial requirements of steady value protection and long-term planning; star products “low income” and “fixed income +” series, which comprehensively cover investors with different risk preferences such as conservative, prudent, and enterprising. The full category layout lays a solid foundation for customers with diverse asset allocation.
At the digital service level, Bohai Bank relies on an intelligent service system to create a “thousand people and thousands of faces” personalized and exclusive service experience, and accurately promotes suitable financial products and financial management information based on each customer's asset status, investment habits and needs. At the same time, we continue to iteratively optimize mobile banking functions, simplify the online operation process, optimize the interface interaction experience, and achieve efficient business processing, so that customers can complete all kinds of financial operations without leaving their homes, and enjoy convenient, efficient, and worry-free online financial services. Banks always focus on customer service experience, use refined digital services to gain customer trust and secure long-term partnerships.
Standing at the new starting point of a retail bank, one of the “Big Nine Banks”, Bohai Bank adheres to the core bottom line of financial services, financial benefits, and financial benefits, adheres to the core bottom line of compliant management and steady development, continuously integrates high-quality industry resources, continuously refines product systems, upgrades service models, and refines professional capabilities, and continues to provide customers with more professional, more caring, and more comprehensive wealth management services throughout the life cycle.