• PSQ Holdings agreed to sell its EveryLife diaper and baby products brand to FreeHold Brands for USD 5.5 million in cash.
• Deal expected to close by Sept. 30, 2026, subject to customary closing conditions and purchase price adjustments.
• Transaction supports PSQ’s plan to exit direct-to-consumer commerce and concentrate on payments and financial infrastructure.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PSQ Holdings Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001104659-26-088966), on July 31, 2026, and is solely responsible for the information contained therein.