08:56 AM EDT, 07/31/2026 (MT Newswires) -- System1 Group's (SYS1.L) board said Friday it "unanimously and unequivocally rejects" Brave Bison Group's (BBSN.L) latest takeover offer as it represents a discount to the target's closing share price on Wednesday. The media, marketing and technology company's latest proposal comprised 1.35 pounds sterling in cash and 2.04 Brave Bison shares for each System1 share, implying a valuation for the targeted marketing research company of 3.217 pounds per share. Brave Bison also included an alternative all-share offer that values each System1 share at 3.074 pounds. System1, which rebuffed the potential buyer's first two offers, said the third proposal offers no real change in value from the previous bid, and advised its shareholders to take no action at this time. Brave Bison is System1's largest shareholder with a 28% stake.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.