• ASF, a nicotine pouch maker acquired in December 2025 by KT&G and Altria, launched its LOOP brand in South Africa.
• Rollout targets Johannesburg and Cape Town first, using local import and distribution partner Venture South.
• Move positions South Africa as a gateway for wider African expansion as KT&G builds out its nicotine pouch category.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. KT&G Corporation published the original content used to generate this news brief via PR Newswire (Ref. ID: EN17386) on August 03, 2026, and is solely responsible for the information contained therein.