• KT&G entered South Africa’s nicotine pouch market via ASF’s launch of LOOP, targeting initial distribution in Johannesburg, Cape Town.
• ASF, acquired in December 2025 through a joint investment by KT&G and Altria, is using South Africa as a gateway for wider Africa expansion.
• Move deepens KT&G’s push into nicotine pouches as part of its Next Generation Products strategy, diversifying beyond combustible cigarettes.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. KT&G Corporation published the original content used to generate this news brief via PR Newswire (Ref. ID: 202608022249PR_NEWS_EURO_ND__EN17386) on August 03, 2026, and is solely responsible for the information contained therein.