• Kantar Media Research Group Ltd. appointed Adhil Patel as senior director, marketing science, in a strategic addition to its Brand team.
• Patel will oversee the company’s brand equity intellectual property, including the Meaningful, Different and Salient framework, with a focus on AI-driven evolution.
• He returns to Kantar from Mobile Digital Insights, where he served as Africa director of research, based in Cape Town.
• Patel is scheduled to start in the role on Aug. 3.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Kantar Media Research Group Ltd. published the original content used to generate this news brief on August 03, 2026, and is solely responsible for the information contained therein.