According to industry statistics, at present, the size of China's home improvement market has exceeded 3.2 trillion yuan. With the advent of the era of stock housing, the annual demand for secondary renovation can reach 1.5 trillion yuan. However, this real estate segmentation circuit, which has great potential for growth, has long faced three structural contradictions: hidden engineering quality hazards caused by lack of standard systems, lack of capital supervision amplifying consumer capital risks, and vicious competition nurtured by low industry concentration. As the construction of “good houses” progressed further, the spread of new materials, new technologies, and new products accelerated, yet some companies took the opportunity to hype up concepts, false publicity, low price drainage, and malicious additions. New and old issues resonate together, further affecting consumer expectations. In this context, the focus of industry governance is to make up for shortcomings in front-end standards and improve back-end mediation mechanisms.

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