• Amadeus report “Tailored Horizons” finds AI is now embedded in U.S. travel planning, with 74% using it to plan trips.
• Adoption remains high for support tasks, with 49% using AI during trips for real-time updates.
• Trust drops at transaction points: 65% want booking and payment inside an AI assistant, while 20% would let AI spend within budget unaided.
• Control remains a constraint, with 43% allowing AI spending only under restrictions, while 29% would not allow it at all.
• Monetization looks limited: 50% expect AI assistance at no extra cost, while 4% see it becoming premium-priced.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amadeus IT Group SA published the original content used to generate this news brief on August 03, 2026, and is solely responsible for the information contained therein.