Recently, the “Beijing Colors and Flowers Bloom All Over the City - 2026 Beijing Midsummer Film Carnival” opened in Beijing to activate the capital's summer cultural, commercial and tourism consumption vitality with light and film. As a supporting event for the 38th Popular Film Hundred Flowers Awards, the “2026 Beijing Midsummer Film Carnival” continues throughout the summer, promoting films beyond theaters and integrating into urban streets, and enriching the summer cultural life of citizens. The carnival comes with a 20 million yuan movie subsidy for the benefit of the people, and relies on ticketing platforms to launch various benefits such as ticket discounts and family fun discounts. During the carnival, 53 outdoor screenings were held throughout the city at Shougang Park, 798, Blue Harbor, etc., and masterpieces from previous Hundred Flowers Awards were displayed at more than 3,000 charity locations. The event simultaneously created a light and film market matrix, linked business districts and cultural tourism sites to upgrade the “ticket economy”, extend diverse consumption scenarios such as movie viewing, markets, cultural tourism, and intangible heritage experiences, continue to deepen the “movie+” integration model, and activate the capital's summer cultural and commercial tourism consumption vitality.

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