The summer consumer market is booming, and food and beverage brands such as Starbucks, Jasmine Milk White, Xiabuxiabu, Wallace, and Genki Forest are increasing their “IP+ Consumption” and are intensively launching joint cross-border activities to seize the peak summer market. Industry insiders told the Securities Times reporter that the summer co-branding economy is booming, and there are two drivers: first, competition on traditional consumer circuits is becoming increasingly fierce, and brands need to rely on IP to deliver emotional value and upgrade the consumer experience; second, this model is in line with consumers' rising emotional consumption demands. With continued policy support, the “IP+ Consumption” circuit has broad room for growth, and consumption potential is expected to be further unleashed.
Zhitongcaijing · 2d ago
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The summer consumer market is booming, and food and beverage brands such as Starbucks, Jasmine Milk White, Xiabuxiabu, Wallace, and Genki Forest are increasing their “IP+ Consumption” and are intensively launching joint cross-border activities to seize the peak summer market. Industry insiders told the Securities Times reporter that the summer co-branding economy is booming, and there are two drivers: first, competition on traditional consumer circuits is becoming increasingly fierce, and brands need to rely on IP to deliver emotional value and upgrade the consumer experience; second, this model is in line with consumers' rising emotional consumption demands. With continued policy support, the “IP+ Consumption” circuit has broad room for growth, and consumption potential is expected to be further unleashed.
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