Xibei confirmed that the group has also launched a new secondary brand, “Tianbian Mutuo,” which specializes in yakitori, etc., and the first store will open on the 5th floor of Beijing Fengke Wanda. Previously, this store was a Tianbian casserole stew noodles owned by Xibei; earlier, it was remodeled from the Xibei store. Since this year, some Xibei restaurants have been speeding up transformation into another brand of Tianbian casserole stew. They have opened stores in Beijing, Hohhot, Shanghai, Hangzhou, and Shenzhen. The unit price per capita is lower than that of Xibei, at around 40-50 yuan. Jia Guolong has publicly stated that Xibei will close some stores, and he hopes that a new brand can take on some stores and employees. “The Xibei brand still needs to be created. In the future, part will be closed, part transferred, and some core stores will be retained.”

Disclaimer:Webull uses external vendor Google Translation Service for news translations where we endeavour to ensure these are correct, however, we recommend that you please double-check this information accordingly. Webull is not responsible for translation errors or issues.