The Zhitong Finance App learned that Bank of China International released a research report saying that the recent release of the “15th Five-Year Plan for Building a Strong Sports Nation” is expected to raise the strategic height and market attention of the sports sector. Furthermore, as we enter the second half of the summer season, we expect demand for travel to continue to be released in the second half. We expect that the peak of traditional summer travel from late July to late August will bring more growth to the market. The trip maintains a stronger industry rating than the market.
Bank of China International's main views are as follows:
Market review & industry dynamic data
In the first two trading weeks, the Shanghai Composite Index had a cumulative increase of 1.81% to close at 3832.26 points; the Shanghai and Shenzhen 300 had a cumulative increase of 1.30%, closing at 4588.20 points; the GEM index had a cumulative decrease of 2.47%, closing at 3343.96 points; and the Shanghai Composite 50 Index had a cumulative increase of 3.37% to close at 2922.97 points. The social services sector rose 6.87%, ranking 4th among Shenwan's Level 1 31 industries, outperforming the Shanghai and Shenzhen 300 Index by 5.56 percentage points. The social services sub-sectors rose as a whole, with increases and decreases from highest to lowest: education (17.12%), travel and retail (9.66%), hotels and restaurants (9.22%), tourism and scenic spots (5.37%), and professional services (1.69%).
According to flight managers, the number of passenger flights carried out by civil aviation nationwide from 7.20-7.26 was 12,602, down about 0.76% from last week, or 114.13% of the same period in '19. The number of international flights was 13,860, recovering to 89.07% in 2019, or +0.81% over the previous month.
Biweekly highlights
The “Fifteenth Five-Year Plan for Building a Strong Sports Nation” was released, and sports were included in the “Fifteenth Five-Year Plan” for the first time. On July 22, with the approval of the State Council, the State Administration of Sports officially issued the “Fifteenth Five-Year Plan for Building a Strong Sports Nation”, the first national-level special plan with the theme of “Strong Sports Nation”. The plan consists of 11 parts, which focus on the total size of the sports industry exceeding 7 trillion yuan by 2030, which has room for improvement of about 82% compared to the 3.84 trillion yuan scale in 2024. In addition, there are several core quantitative indicators: the stadium area per capita is about 4 square meters, the proportion of people regularly participating in physical exercise is about 40%, and the national fitness rate is 31.1%. This plan is expected to raise the strategic level of sports industry development and promote the collaborative development of the “Culture, Commerce, Sports and Tourism Exhibition”.
As we enter the second half of the summer season, we look forward to continuing the boom in the cultural tourism consumer market. Halfway through the summer season in August, according to Tuniu data, travel demand will continue to be released during the second half of the summer season, and mid-early August may usher in a new round of peak passenger traffic. In terms of the film market, 7.27-8.02 hit a new weekly box office for the summer program. The cumulative box office of the summer program in '26 exceeded 7.4 billion yuan, a steady increase over previous years. On the airline side, starting August 5, 2026, fuel surcharges for domestic routes will be lowered again, which will help further reduce travel costs and increase travel intentions.
Investment advice
The sports sector is affected by the “15th Five-Year Plan”, and attention is expected to increase. Halfway through the summer season, it is expected that the peak of traditional summer travel will bring more growth to the market from late July to late August. The bank suggests focusing on the travel chain and industry-related companies: Tongcheng Travel, Huangshan Travel, Lijiang Co., Ltd., Songcheng Entertainment, Lingnan Holdings, Zhongxin Travel, China Youth Travel, Haichang Ocean Park, Tianmu Lake, Changbai Mountain, etc.; the chain hotel brands Jinjiang Hotel, First Travel Hotel, Junting Hotel, etc. benefiting from the recovery of commercial passenger flows and high-end upgrades; it is recommended to focus on Cree International, Foreign Service Holdings, and Beijing manpower; the recovery of the cross-border travel market is expected to accelerate the introduction of the airport's intra-city and duty-free new duty-free policies. China Zhongfeu, Wangfujing; restaurant industry representatives Tongqinglou and Michelle Group ; Yuyuan Co., Ltd., a long-established local consumer brand; exhibition brands Miao Huizhan and Lansheng shares, which have benefited from business recovery; Fengshang Culture and Dafeng Industrial, the performing arts industry chain companies.
Key risks faced by ratings
The recovery in travel demand is insufficient, the recovery of the industry falls short of expectations, and the implementation of policies falls short of expectations